Legal / Terms
Last updated 1 October 2026
subba.pro is a service operated by Polarize Ltd, registered in England and Wales (company number 12944077), registered office 20-22 Wenlock Road, London, N1 7GU. These terms govern your use of the website, dashboard, booking widget, and API. By creating an account or using the service you accept them.
subba receives your website contact-form submissions, filters spam, classifies them, drafts or sends replies using AI in your business voice, and, where you enable it, lets customers book appointments, classes, and jobs and places them in your connected calendar. The service is provided on an as-is and as-available basis to the extent permitted by law.
You sign in with Google. You are responsible for activity under your account and for keeping access secure. Notify us promptly of any suspected compromise. Accounts are for use by the business that owns them.
You are responsible for the accuracy of the knowledge you provide, for the replies sent on your behalf (especially in auto mode), and for having a lawful basis to contact and process your own customers. Start in notify mode and move to auto only once you are comfortable. You keep control of reply mode at all times.
Replies are generated by AI from the information you supply and may contain errors. You are responsible for reviewing them where your chosen mode requires it. Do not rely on subba for advice that requires professional judgement without review.
You must not use subba to send unlawful, deceptive, or unsolicited communications, to breach anti-spam or privacy law, to process data you have no right to process, or to attempt to disrupt, overload, or reverse engineer the service. We may suspend accounts for serious or repeated breaches.
Where you take payment for bookings, you connect your own Stripe account (an existing account or one we help you set up). You are the merchant of record for those payments, funds settle to your Stripe account, and your relationship with your customer for the booking is yours.
subba takes no fee from the payments you take through it. Stripe charges its own processing fees. You are responsible for fulfilment, taxes, refunds, cancellations, and chargebacks on your bookings. Your use of Stripe is also subject to Stripe’s terms.
subba provides a JSON booking API and an MCP server so you and, with a person’s direction, AI agents can look up services, check availability, and create bookings. Access must comply with these terms and any published rate limits. Do not use the API or agent interfaces to create fraudulent, automated, or bulk bookings, or to overload the service.
Paid plans are billed in advance through Stripe by monthly enquiry allowance. Plans and prices are shown on the pricing page and exclude VAT unless stated. You can change plan at any time from the dashboard.
Free trial. New customers can try the Starter plan free for 30 days, once per person and once per payment card. A second business added under the same login, an email address that has already had a trial, or a card that has already been used for one starts on the paid plan straight away, and if a card turns out to have had a trial before, that trial ends and the plan starts that day. To keep this fair, only a few new accounts can be opened from one internet connection each week.
Enquiries are metered per calendar month. If you reach your plan’s limit, subba still captures the enquiry and alerts you, then pauses automatic replies until you upgrade or the month resets. Some features (auto-booking, multiple forms, team alerts) are available only on the plans that list them.
Non-payment. If a payment fails or a subscription is not paid, we may, after notice, suspend your account and cancel the subscription. Where we host a website for you, we may replace it with a holding page while the account is suspended. Where we have registered or manage a domain for you, we may suspend it and, if the account remains unpaid, allow it to lapse or cancel it. Reinstatement after payment is not guaranteed if a domain or listing has already lapsed.
Where we build a website or register a domain for you, the setup fee covers the initial build and the first period of the domain. Unless we agree otherwise in writing, we register the domain on your behalf and you are its owner; we manage renewals while your account is active and in good standing. If you leave, we will help transfer a domain you own, subject to any outstanding fees. Sections 09 (Non-payment) and 13 apply to hosted sites and managed domains.
If you take part in our referral programme, by sharing your referral link or requesting a payout, our Referral Programme Terms at subba.pro/referral-terms also apply.
If you connect Google Calendar, you authorise subba to create events on your behalf. Your use of Google and other integrated services is also subject to their terms. You can disconnect at any time.
We process personal data in line with our Privacy Policy. Polarize Ltd is the data controller for our website and account data and is registered with the UK Information Commissioner’s Office (registration ZA825619). For the enquiries, bookings, orders, calls, and your customers’ personal data that you send through subba we act as your processor and you remain the controller, on the terms in section 11a, which is our data processing agreement with you. To provide the service we use third-party sub-processors (for example hosting, AI, email and SMS, payments, and, for the voice add-on, telephony and speech-to-text); the current list is set out in the Sub-processors section of our Privacy Policy. We keep records and an activity log (including emails sent and account changes) to run and secure the service. You are responsible for informing your customers and for your lawful basis to contact them.
This section is the agreement required by Article 28 of the UK GDPR between you (the controller) and Polarize Ltd (the processor) for the personal data we process on your behalf. If anything else in these terms conflicts with it on that subject, this section wins.
What we process. Subject matter and purpose: providing subba to you (your booking page, website chat, contact and quote forms, AI phone line, messages, payment links, shop and customer records). Duration: while your account is open, then until the data is deleted as described below. Nature: collecting, storing, organising, sending messages about, and deleting. Types of data: names, email addresses, phone numbers, booking, order and quote details, messages and chats, call recordings and transcripts, delivery addresses, payment status (never card numbers), and anything you add in notes. Data subjects: your customers and prospective customers, people who contact or call you, and your team members.
Your instructions. We process the data only on your documented instructions: these terms, and how you set up and use subba, are those instructions. If the law requires us to process it otherwise, we will tell you first unless the law forbids that. We will tell you if we think an instruction breaks data protection law.
Confidentiality and security. Everyone at Polarize Ltd, and every contractor, who can access the data is bound to keep it confidential. We take appropriate technical and organisational measures to protect it, including encryption in transit, encryption of customer contact details at rest, access controls, signed sessions, rate limiting and a security log.
Sub-processors. You give general authorisation for the sub-processors listed in our Privacy Policy. We will email you at least 14 days before adding or replacing one, and you may object; if we cannot resolve the objection, you may end the service. Each sub-processor is bound by data protection terms that give the protection this section requires, and we remain responsible to you for them.
Helping you. Your dashboard lets you download a customer’s data and delete a customer, so you can answer their requests; we will help with anything else they ask of you. We will also help you meet your security, breach notification, impact assessment and regulator consultation duties, as far as our part of the processing allows.
Breaches. We will tell you without undue delay, and in any case within 48 hours of becoming aware, of a personal data breach affecting your data, with what we know and what we are doing about it, and keep you updated.
Deletion. When you close your account (Settings, Your account) we delete the data we hold for you, except where the law requires us to keep it. Before that you can download your customer list and any customer’s data. Records that are only needed for a while are deleted sooner, on the timetable in our Privacy Policy.
Audits. We will give you the information you need to show that we meet this section, and allow for and contribute to audits, including inspections, by you or an auditor you appoint, on reasonable notice, at your cost and not more than once a year unless a breach or a regulator requires it.
International transfers. We transfer the data outside the UK only with the safeguards UK law requires, such as UK adequacy regulations, the UK International Data Transfer Agreement, or the UK Addendum to the EU Standard Contractual Clauses.
Your part. You are responsible for having a lawful basis for the processing, for telling your customers how their data is used (you can link your own privacy notice in your booking settings, and subba links its own notice for customers too), and for the instructions you give us.
To the fullest extent permitted by law we exclude implied warranties. Nothing limits liability for death or personal injury caused by negligence, for fraud, or anything that cannot be limited by law. Subject to that, our total liability in any twelve-month period is limited to the fees you paid us in that period, and we are not liable for indirect or consequential loss, or loss of profit, data, or goodwill.
Either party may end the agreement on notice. We may suspend or end access for material breach or non-payment. You can close your account yourself at any time in Settings, Your account. On termination your right to use the service stops; outstanding fees remain payable, and you should export any data you need first, as we then delete it (see section 11a).
These terms are governed by the laws of England and Wales, whose courts have exclusive jurisdiction. All communications are by email only. For anything relating to these terms, email [email protected].
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