# subba.pro

> The AI receptionist for your website contact form. subba reads each enquiry, filters spam, replies in your voice within seconds, and books meetings into your Google Calendar with a Meet link.

## Pages

- [Home](https://subba.pro): how it works, features, and pricing.
- [Docs](https://subba.pro/docs): connect a form, reply modes, calendar booking, security.
- [Privacy](https://subba.pro/privacy): data and cookies.
- [Terms](https://subba.pro/terms): terms of service.

## Pricing

- New accounts get the Starter plan free for 30 days (free trial, cancel anytime). Higher plans and add-ons are billed as normal.
- Three plans. The only difference is the monthly AI enquiry allowance; everything else (unlimited bookings, seats, services, forms, locations, multi-account for agencies) is included on every plan.
- Starter: £9.99/mo, 50 AI enquiries.
- Pro: £49.99/mo, 300 AI enquiries.
- Studio: £99.99/mo, 750 AI enquiries.
- Optional done-for-you website: £200 one-off, needs the £19.99 plan or above (on the £9.99 Starter, adding a website moves you to £19.99/mo). subba designs, builds, hosts and manages the site.
- Add-ons on any plan: AI phone receptionist from £29.99/mo, SMS reminders from £9.99/mo.
- Businesses connect their own Stripe account (existing or new) to take booking payments. subba takes no fee from those payments; only Stripe's own processing fee applies.

## Comparisons

- [Compare booking apps](https://subba.pro/compare): Fresha, Booksy, Treatwell, Setmore and subba side by side (prices, commission, card fees, AI receptionists), checked 29 September 2026.
- [Fresha alternative](https://subba.pro/fresha-alternative): subba vs Fresha.
- [Booksy vs subba](https://subba.pro/booksy-alternative): subba vs Booksy.
- [Treatwell alternative](https://subba.pro/treatwell-alternative): subba vs Treatwell.
- [Setmore alternative](https://subba.pro/setmore-alternative): subba vs Setmore.
- [AI receptionist UK](https://subba.pro/ai-receptionist-uk): what AI receptionists cost in the UK, the rules, and how to choose.

## API

- Base URL: `https://api.subba.pro`
- [Submit a form](https://subba.pro/docs#connect): `POST /f/{formId}` from your form's registered origin.

## For agents

- [AGENTS.md](https://subba.pro/AGENTS.md): how agents discover and use subba (booking + enquiry REST API).
- [ai2w manifest](https://subba.pro/ai2w) and [agent card](https://subba.pro/.well-known/agent.json).

## Contact

- Email: [hello@subba.pro](mailto:hello@subba.pro)